What Happened to 1017 Records?

1017 Records, initially established as So Icey Entertainment in 2007 by Atlanta rapper Gucci Mane, quickly became a foundational label for the burgeoning trap music genre. Over the years, it evolved through various iterations, including 1017 Brick Squad and 1017 Eskimo, before rebranding as 1017 Global Music, also known as The New 1017, with distribution through Atlantic Records, a subsidiary of Warner Music Group.

The label gained a reputation for discovering and promoting raw, street-oriented talent, launching the careers of artists like Waka Flocka Flame, Young Thug, OJ da Juiceman, Pooh Shiesty, and Foogiano. Gucci Mane's keen eye for talent and his personal connection to the streets, symbolized by the '1017' from his grandfather's house number, allowed the label to resonate deeply within the hip-hop community.

However, 1017 Records has also been marred by significant controversies and tragedies, leading to widespread speculation about a 'curse' on its artists. Numerous signees have faced severe legal issues, lengthy incarcerations, or have tragically passed away. Notable examples include the deaths of Big Scarr in December 2022 and Enchanting in June 2024, both reportedly due to accidental overdoses. Artists like Pooh Shiesty and Foogiano have also served substantial prison sentences.

The culmination of these challenges led to a significant restructuring. In October 2024, Gucci Mane publicly announced his decision to release almost all artists from the 1017 Records roster, citing business concerns and profit and loss statements. He stated that only Pooh Shiesty and Foogiano would remain signed, both of whom were incarcerated at the time. This move signaled a major shift in the label's direction and an acknowledgment of the difficulties faced.

The turbulence continued into 2026. In January 2026, Gucci Mane was allegedly kidnapped and robbed at his Dallas studio by Pooh Shiesty and several accomplices, who reportedly attempted to force him to sign a release from his 1017 contract. Arrests in connection with this incident were announced in April 2026, further complicating Pooh Shiesty's legal standing and his relationship with the label. Additionally, in July 2026, former 1017 artist Bic Fizzle was arrested in connection with a fatal shooting in Arkansas, adding to the label's troubled legacy.

In response to these ongoing issues and seeking a fresh start, Gucci Mane launched a new record label, 'So Icy Millionaire,' in July 2024, offering $1 million deals to new male and female artists. While 1017 Records remains active with a significantly pared-down roster, its recent history is largely defined by the dramatic misfortunes of its artists and Gucci Mane's efforts to navigate a challenging industry landscape while continuing to foster new talent under different imprints.