What Happened to Auth0?
Auth0, a developer-centric identity and access management platform, was founded in 2013 and experienced rapid growth, achieving 'unicorn' status before being acquired by Okta in an all-stock deal valued at $6.5 billion in March 2021. Despite the acquisition, Auth0 continues to operate as an independent product unit within Okta, focusing on customer identity solutions and actively developing new features, including those for AI agents and cross-application access, while managing ongoing service operations and security enhancements.
Quick Answer
Auth0 was acquired by Okta in March 2021 for $6.5 billion, but it continues to operate as an independent product unit focused on customer identity and access management. As of September 2026, Auth0 is actively innovating, particularly in areas like identity for AI agents and cross-application access, and is a key part of Okta's broader identity offerings. The platform regularly rolls out new features and updates, while also managing service stability and security enhancements for its global customer base.
📊Key Facts
📅Complete Timeline14 events
Auth0 Founded
Eugenio Pace and Matias Woloski co-founded Auth0, aiming to simplify identity and access management for developers.
Series A Funding
Auth0 raised a $9 million Series A funding round, marking early investor confidence in its developer-centric identity platform.
Achieves 'Unicorn' Status
Auth0 closed a $103 million Series E funding round, propelling its valuation past $1 billion and achieving 'unicorn' status. The company also reported a 70% increase in overall revenue.
Acquires Apility.io
Auth0 made its most recent acquisition, purchasing Apility.io, a deal that further enhanced its capabilities.
Series F Funding at $1.92 Billion Valuation
Auth0 raised $120 million in a Series F round led by Salesforce Ventures, valuing the company at $1.92 billion.
Okta Announces Acquisition of Auth0 for $6.5 Billion
Okta announced its intent to acquire Auth0 in an all-stock transaction valued at approximately $6.5 billion, aiming to combine their strengths in workforce and customer identity.
Okta Completes Auth0 Acquisition
Okta officially completed the acquisition of Auth0, which began operating as an independent business unit within Okta.
Security Incident Disclosure
Auth0 disclosed a security event where some of its source code repositories, dating from October 2020 and earlier, were likely stolen. Investigations found no evidence of unauthorized access to customer environments.
Report on Recurring JWT Vulnerabilities
A report highlighted recurring JWT vulnerabilities and authentication bypass flaws in Auth0's platform, leading to product trade-offs and changes to mitigate issues.
End-of-Life for Multiple Custom Provider Actions Rollout Completed
Auth0 completed the rollout of its end-of-life for the service allowing more than one custom phone or email provider action, enforcing a limit of one action per custom provider across all tenants.
Permanent IP Address Changes Effective
Auth0's planned permanent IP address changes for public cloud regions (including US, EU, AU, and JP) became effective, following a series of tests throughout the year.
F5 Begins Migration to Auth0
F5 announced it is transitioning its customer-facing applications, including DevCentral, MyF5, and iHealth, to the Auth0 platform from Okta for an upgraded and more secure login experience, with phased migration through September 2026.
New Identity Innovations for AI-Driven Commerce Unveiled
Auth0, an Okta-owned product unit, unveiled a series of identity innovations, including 'Agents as Principal' and 'Cross-App Access Requesting App' in Early Access, to help businesses capitalize on the AI-driven commerce boom.
Third-Party Apps for Organizations & Org-Level Roles GA
Auth0 announced that 'Third-Party Apps for Organizations' and 'Organization-Level Roles' are now Generally Available, enhancing flexibility and security for managing access within organizations.
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🔍Deep Dive Analysis
Auth0 was co-founded in February 2013 by Eugenio Pace and Matias Woloski, with a vision to provide a developer-friendly, universal authentication and authorization platform. The company quickly gained traction by offering Identity-as-a-Service (IDaaS) that simplified complex identity management for web, mobile, IoT, and internal applications. Its developer-first approach, robust documentation, and strong customer support were key differentiators, enabling rapid adoption among enterprises and startups alike.
Auth0 experienced significant growth throughout the 2010s, securing multiple funding rounds. By 2019, it achieved 'unicorn' status with a valuation exceeding $1 billion after a $103 million Series E round. In July 2020, a Series F round led by Salesforce Ventures valued the company at $1.92 billion, demonstrating its strong market position and growth trajectory. This rapid expansion and its focus on customer identity made it an attractive target for larger players in the identity management space.
The most significant turning point for Auth0 came in March 2021 when Okta, a leader in workforce identity, announced its acquisition of Auth0 in an all-stock deal valued at $6.5 billion. The acquisition was completed on May 3, 2021. The strategic rationale behind the acquisition was to combine Okta's strength in workforce identity with Auth0's expertise in customer identity, creating a comprehensive identity cloud for all use cases. Auth0 continues to operate as an independent business unit within Okta, maintaining its brand and developer-centric approach.
Since the acquisition, Auth0 has continued to evolve its platform. In September 2022, Auth0 disclosed a security incident where some of its source code repositories from October 2020 and earlier were likely stolen, though investigations found no evidence of unauthorized access to customer environments. Reports in October 2024 highlighted recurring JWT vulnerabilities and authentication bypass flaws, leading Auth0 to implement changes to enhance security and streamline updates. As of 2026, Auth0 remains an active and innovating platform. Recent developments include the rollout of permanent IP address changes in public cloud regions in July 2026 and the enforcement of a single-action limit for custom phone and email providers by July 2026. In a notable development, F5 began migrating its customer-facing applications to Auth0 from Okta in July 2026, indicating Auth0's continued strategic importance.
CURRENT STATUS as of 2026-09-23: Auth0 is a core component of Okta's identity offerings, particularly for customer-facing applications. It continues to release new features, with a strong focus on emerging technologies. In September 2026, Auth0 unveiled new identity innovations aimed at the AI-driven commerce boom, including 'Agents as Principal' and 'Cross-App Access Requesting App' in early access, providing first-class identity for AI agents. The platform also made 'Third-Party Apps for Organizations' and 'Organization-Level Roles' generally available in September 2026. While occasional service disruptions are reported, Auth0's status page generally shows operational stability across its global regions. The company processes 2.5 billion authentications per month and holds the #3 position in the Authentication & SSO market with a 1.22% share as of April 2026.
What If...?
Explore alternate histories. What if Auth0 made different choices?