What Happened to Cleveland Rockers?
The Cleveland Rockers were one of the Women's National Basketball Association's (WNBA) original eight franchises, playing from 1997 to 2003. The team folded due to declining attendance and financial issues after its original owner, Gordon Gund, opted not to continue operations and no new ownership was found. However, WNBA basketball is set to return to Cleveland with a new expansion team, the Cleveland Sirens, beginning play in 2028.
Quick Answer
The Cleveland Rockers, an original WNBA franchise, ceased operations in December 2003 after seven seasons due to financial losses and a lack of new ownership. For over two decades, Cleveland did not have a WNBA team. However, on April 9, 2026, the WNBA and NBA Board of Governors formally approved Cleveland as the home for a new expansion team, the Cleveland Sirens, which will begin play in the 2028 season. This marks the return of professional women's basketball to the city, with the new team owned by Dan Gilbert's Rock Entertainment Group.
📊Key Facts
📅Complete Timeline12 events
Cleveland Awarded WNBA Franchise
The Women's National Basketball Association announced Cleveland as one of its original eight franchises for the inaugural 1997 season.
Team Name and Logo Unveiled
The Cleveland Cavaliers organization, designated to run the team, unveiled the name 'Cleveland Rockers' and its logo, incorporating Cavaliers colors with silver.
Inaugural Season Begins
The Cleveland Rockers played their first season, finishing with a 15-13 record and featuring players like Isabelle Fijalkowski and Lynette Woodard.
First Eastern Conference Title and Playoff Appearance
The Rockers achieved a 19-11 record, winning the Eastern Conference regular-season title and making their first playoff appearance, losing in the WNBA semifinals.
Second Eastern Conference Title
Cleveland secured its second Eastern Conference regular-season title, demonstrating consistent competitiveness in the league.
Gund Arena Company Announces Discontinuation
Gordon Gund's Gund Arena Company announced it would no longer operate the Rockers after seven seasons, citing declining attendance and financial losses.
Cleveland Rockers Officially Fold
After failing to find new ownership, the Cleveland Rockers officially ceased operations, marking the end of the franchise.
Dispersal Draft for Rockers Players
The WNBA held a dispersal draft, allowing other teams to acquire the former Rockers players.
Cleveland Rockers Trademark Acquired by Third Party
The WNBA no longer owned the trademark to the 'Cleveland Rockers' name, which was officially registered to Ryan Reed, owner and president of the Women's Basketball League.
WNBA Announces Cleveland as Expansion City
The WNBA announced a major expansion, including Cleveland as one of three new cities to receive a franchise, with play scheduled to begin in 2028.
WNBA and NBA Boards Approve Cleveland Expansion
The WNBA and NBA Board of Governors formally approved the expansion teams, including Cleveland for the 2028 season.
New Cleveland WNBA Team Name Confirmed: Cleveland Sirens
An announcement event for Cleveland's new WNBA team was teased, and the team name 'Cleveland Sirens' was confirmed, with the team set to begin play in 2028.
🔍Deep Dive Analysis
The Cleveland Rockers were a pioneering franchise in the Women's National Basketball Association (WNBA), established in October 1996 as one of the league's original eight teams, commencing play in 1997. Owned by Gordon Gund, who also owned the NBA's Cleveland Cavaliers, the Rockers played their home games at Gund Arena. The team quickly established itself as a competitive force, making four playoff appearances during its seven-season tenure and winning Eastern Conference regular-season titles in 1998 and 2001. Notable players included Isabelle Fijalkowski, Janice Lawrence Braxton, and basketball legend Lynette Woodard.
Despite their on-court efforts and a dedicated fan base, the Rockers faced increasing financial challenges. After the 2002 season, the Gund family briefly bought the Rockers from the WNBA, seemingly securing its future. However, citing declining home game attendance, which dropped from a high of 10,350 in 1998 to an average of 7,400 in 2003, and persistent financial losses, Gund Arena Company announced on September 19, 2003, that it would no longer operate the team. Efforts to find new local ownership were unsuccessful, leading to the team's official disbandment in December 2003. The Rockers' players were subsequently allocated to other teams in a dispersal draft held in January 2004. The franchise concluded its history with an all-time record of 108 wins and 112 losses.
For over two decades, Cleveland remained without a WNBA franchise. However, the landscape of women's professional basketball began to shift significantly in the mid-2020s with a surge in the league's popularity and a strategic expansion plan. In February 2025, reports emerged that Cleveland was a strong candidate for a new WNBA expansion team. This culminated in a major announcement on June 30, 2025, when the WNBA revealed plans to expand to 18 teams, including new franchises in Cleveland, Detroit, and Philadelphia.
The WNBA and NBA Board of Governors formally approved these expansion teams on April 9, 2026. Cleveland's new team, named the Cleveland Sirens, is set to commence play in the 2028 season. The franchise will be owned and operated by Dan Gilbert's Rock Entertainment Group, the same entity that owns the Cleveland Cavaliers. The Sirens will play their home games at Rocket Arena, sharing the venue with the Cavaliers, and will utilize the Cavaliers' current practice facility, Cleveland Clinic Courts, as the Cavs move to a new downtown facility. This development signifies a full circle moment for WNBA basketball in Cleveland, bringing a new era of professional women's sports to the city.
What If...?
Explore alternate histories. What if Cleveland Rockers made different choices?