What Happened to Good Good Golf?
Good Good Golf, initially a YouTube channel founded in 2020, rapidly evolved into a significant golf media and apparel brand, credited with popularizing the sport among younger demographics. Despite securing substantial funding and expanding into retail and live events, the company faced a major crisis in August 2026 following a controversial advertisement that led to severed partnerships, merchandise removal, and significant leadership changes, including the departure of its CEO and President.
Quick Answer
Good Good Golf, a prominent YouTube golf collective and apparel brand, has undergone significant personnel and brand changes, most notably in late 2022 with the departures of Grant Horvat and Micah Morris, and more recently in June 2026 with Brad Dalke's exit. The brand faced a major crisis in August 2026 due to a controversial Callaway driver advertisement, resulting in Callaway ending their partnership, major retailers pulling merchandise, and Good Good withdrawing its title sponsorship of a PGA Tour event. As of September 2026, CEO Matt Kendrick and President Joe Flannery have stepped down, with co-founder Nahid Giga appointed as interim CEO, as the company navigates the fallout and focuses on internal restructuring.
📊Key Facts
📅Complete Timeline13 events
Good Good YouTube Channel Founded
Garrett Clark, Stephen Castaneda, Matt Scharff, and Micah Morris officially launch the Good Good YouTube channel, focusing on golf challenges and content.
Premium Apparel Brand Launched
Good Good Golf expands its brand by launching a premium apparel line, diversifying its revenue streams beyond YouTube content.
Grant Horvat and Micah Morris Depart
Founding member Micah Morris and key member Grant Horvat leave Good Good Golf to pursue individual content creation and brand building.
Brad Dalke Joins Good Good
Former college golf standout Brad Dalke officially joins the Good Good Golf team, adding a high-level competitive golfer to the roster.
Luke Kwon Departs, Sean Walsh Joins
Luke Kwon leaves Good Good Golf, stating a desire to 'take a bet on himself,' and is subsequently replaced by Sean Walsh.
Apparel Deals with PGA Tour Players
Good Good announces apparel deals with several PGA Tour players, including Joel Dahmen, Beau Hossler, John Pak, Willie Mack III, and Michael Block.
$45 Million Funding Round Secured
Good Good Golf announces a $45 million Series C funding round led by Creator Sports Capital, with participation from Peyton Manning's Omaha Productions, to fuel global expansion.
PGA Tour Event Title Sponsorship Announced
The PGA Tour announces that the Good Good Championship, title-sponsored by the channel, will become an official event in November 2026.
Brad Dalke Departs Good Good
Brad Dalke leaves Good Good Golf, citing a desire to focus on his wife's health.
Controversial Callaway Ad Released
A co-branded Callaway Quantum driver advertisement featuring Garrett Clark shoving Alexis Miestowski is released, sparking widespread criticism for depicting violence against women.
Callaway Ends Partnership, Retailers Pull Merch, PGA Tour Sponsorship Withdrawn
In the immediate fallout from the ad, Callaway Golf severs ties with Good Good, major retailers like Dick's Sporting Goods and Golf Galaxy pull Good Good merchandise, and Good Good withdraws its title sponsorship of the upcoming PGA Tour event. Golf Channel also cancels the 'Big Break x Good Good' series.
VP of Brand & Marketing Fired
Jeffrey Lefkovits, Good Good's VP of Brand and Marketing, is fired in connection with the controversial advertisement.
CEO and President Step Down
CEO Matt Kendrick and President Joe Flannery step down from Good Good Golf amidst the ongoing fallout from the controversial ad. Co-founder Nahid Giga is appointed interim CEO.
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🔍Deep Dive Analysis
Good Good Golf emerged in 2020 as a YouTube channel founded by Garrett Clark, Stephen Castaneda, and Matt Scharff, quickly gaining traction for its engaging golf challenges and content. Initially, Micah Morris was also a key founding member. The group, based in Frisco, Texas, was instrumental in attracting a younger audience to golf. The brand expanded rapidly, launching a premium apparel line in March 2021, which by 2025, reportedly contributed significantly to the company's revenue.
Key personnel changes began in December 2022 when Grant Horvat and Micah Morris departed to focus on their individual brands, a move that surprised many fans. Despite these departures, Good Good continued to grow, bringing in new talent like Brad Dalke in August 2023 and Sean Walsh in 2024, following Luke Kwon's departure in April 2024. The company secured a substantial $45 million funding round in March 2025, led by Creator Sports Capital with participation from notable investors like Peyton Manning's Omaha Productions, signaling a significant shift from a YouTube-centric model to a broader media and lifestyle brand. This investment aimed to fuel global expansion across content, retail, and live experiences. By 2026, the company's revenue sources had dramatically shifted, with commerce (apparel, clubs, retail deals) accounting for 75% of its $60 million revenue, a stark contrast to 2020 when YouTube ads made up 95%.
A major turning point occurred in August 2026 with the release of a co-branded Callaway Quantum driver advertisement featuring co-founder Garrett Clark shoving fellow Good Good member Alexis Miestowski to the ground. The ad, intended as a parody of the film 'Obsession,' was widely criticized for normalizing violence against women and sparked immediate backlash. The consequences were swift and severe: Callaway Golf ended its partnership with Good Good, pledging $1 million to organizations fighting violence against women. Major retailers like Dick's Sporting Goods, Golf Galaxy, PGA Tour Superstore, and Target pulled Good Good merchandise from their shelves and online platforms. Good Good also withdrew its title sponsorship of the inaugural Good Good Championship, a PGA Tour event scheduled for November 2026, and Golf Channel canceled its planned 'Big Break x Good Good' reality show reboot.
The fallout extended to personnel, with Good Good's VP of Brand and Marketing, Jeffrey Lefkovits, being fired. Most recently, as of September 3, 2026, CEO Matt Kendrick and President Joe Flannery have stepped down from their roles. Nahid Giga, a Good Good co-founder and early investor, has been appointed as interim CEO. Garrett Clark remains with the company and continues to create content. The company is now focused on internal restructuring, rebuilding trust, and re-engaging with partners, while still seeing online retail growth and investor support.
What If...?
Explore alternate histories. What if Good Good Golf made different choices?