What Happened to Hailey Rhode Bieber?
Hailey Bieber has evolved from a prominent model and socialite into a highly successful businesswoman, notably as the founder of the skincare brand Rhode. Her personal life, including her marriage to pop superstar Justin Bieber and the birth of their son, Jack Blues, alongside her entrepreneurial achievements and recent health transparency, keeps her a significant figure in pop culture and business. Her brand, Rhode, was acquired by e.l.f. Beauty for $1 billion in May 2025, solidifying her status as a major force in the beauty industry.
Quick Answer
Hailey Bieber is currently a successful businesswoman, model, and media personality. She is the founder and Chief Creative Officer of the popular skincare brand Rhode, which was acquired by e.l.f. Beauty for $1 billion in May 2025. She is married to singer Justin Bieber, and they welcomed their first child, a son named Jack Blues Bieber, in August 2024. Bieber continues to be active in fashion and recently launched Rhode's Summer 2026 collection in June 2026.
📊Key Facts
📅Complete Timeline14 events
First Met Justin Bieber
Hailey Baldwin was first introduced to Justin Bieber by her father, Stephen Baldwin, backstage at the Today show.
Runway Debut
Hailey made her professional runway debut, walking for Topshop and French fashion designer Sonia Rykiel, marking the beginning of her modeling career.
Married Justin Bieber (Courthouse)
After rekindling their romance, Hailey Baldwin and Justin Bieber legally tied the knot in a private courthouse ceremony in New York City.
Second Wedding Ceremony
The couple celebrated their marriage with a more lavish ceremony in South Carolina, attended by family and friends.
Trademark for Rhode Accepted
Hailey Bieber's application to trademark 'Rhode' for a beauty and skincare brand was accepted, following a previous rejection for 'Bieber Beauty'.
Suffered Mini-Stroke (TIA)
Hailey was hospitalized after experiencing stroke-like symptoms caused by a small blood clot in her brain, diagnosed as a Transient Ischemic Attack (TIA).
Launched Rhode Skin
Hailey Bieber officially launched her highly anticipated skincare brand, Rhode, with an initial lineup of three products designed to achieve a 'glazed donut' look.
Welcomed Son, Jack Blues Bieber
Hailey and Justin Bieber announced the birth of their first child, a son named Jack Blues Bieber, after revealing the pregnancy in May 2024.
Rhode Acquired by e.l.f. Beauty for $1 Billion
E.l.f. Beauty announced its acquisition of Hailey Bieber's Rhode skincare brand for $1 billion, a landmark deal in the beauty industry. Hailey remains Chief Creative Officer.
Rhode Launched in Sephora
Following its acquisition, Rhode made its brick-and-mortar debut, launching in all Sephora stores across the U.S. and Canada, becoming the retailer's biggest North American brand debut ever.
Discussed Health Post-TIA/PFO Surgery
Hailey appeared on Jake Shane's 'Therapuss' podcast, opening up about the lasting impact of her mini-stroke and heart surgery, and how it made her more health-conscious.
Rhode x The Biebers Collaboration Launched
Rhode unveiled its first collaboration with Justin Bieber, 'Rhode x The Biebers,' introducing new 'spotwear' products like pimple patches and limited-edition lip treatments.
Attended Met Gala 2026
Hailey Bieber attended the Met Gala 2026, wearing a custom Saint Laurent gown featuring a striking gold armor-like bodice, attending solo while Justin stayed home with their son.
Rhode Summer Collection 2026 Launched
Rhode released its Summer Collection 2026, featuring new products like Highlight Milk, Pocket Bronze, and new Peptide Lip Tint shades, generating significant online attention.
🔍Deep Dive Analysis
Hailey Rhode Bieber, born Hailey Baldwin on November 22, 1996, began her career as a model, making her runway debut in 2014 for designers like Topshop and Sonia Rykiel. The daughter of actor Stephen Baldwin and niece of Alec Baldwin, she quickly rose to prominence, appearing in campaigns for major brands such as Guess, Ralph Lauren, and Tommy Hilfiger, and gracing the covers of numerous fashion magazines.
Her personal life gained significant media attention through her on-again, off-again relationship with pop superstar Justin Bieber, whom she first met in 2009. The couple rekindled their romance in 2018, leading to a courthouse marriage in September 2018, followed by a larger wedding ceremony in South Carolina in September 2019. Their relationship has been a constant subject of public interest, with Hailey often addressing rumors and speculation about their marriage.
A pivotal moment in Bieber's career came with the launch of her skincare brand, Rhode, on June 15, 2022. The brand, named after her middle name, quickly gained traction for its minimalist approach and focus on achieving a 'glazed donut' skin aesthetic. Rhode debuted with three core products and rapidly expanded its line. The brand's success culminated in its acquisition by e.l.f. Beauty for a staggering $1 billion in May 2025, a deal that included $600 million in cash and $200 million in e.l.f. stock, with potential earnouts. Bieber remains deeply involved with Rhode, serving as its Chief Creative Officer and an innovation advisor, continuing to be the visible face of the brand.
In March 2022, Hailey experienced a significant health scare, suffering a Transient Ischemic Attack (TIA), or 'mini-stroke,' caused by a blood clot in her brain. Subsequent tests revealed she had a patent foramen ovale (PFO), a small hole in her heart, for which she underwent surgery. She has openly discussed how this experience made her more 'hyper-aware' of her health and even influenced her passion for skincare and the creation of Rhode. In March 2026, she further elaborated on her health journey, including complications during her 'surprise' pregnancy with her son, Jack Blues, on the 'SHE MD' podcast.
Hailey and Justin Bieber welcomed their first child, a son named Jack Blues Bieber, in August 2024. Motherhood has become a significant aspect of her life, and she has spoken about balancing her family life with her demanding career. As of June 2026, Bieber continues to be a prominent figure in fashion and beauty. She attended the Met Gala in May 2026, showcasing a custom Saint Laurent gown. In April 2026, Rhode launched its first collaboration with Justin Bieber, 'Rhode x The Biebers,' introducing new 'spotwear' products. Most recently, in June 2026, Rhode released its highly anticipated Summer Collection, featuring new luminizers, bronzers, and lip tints, further cementing her influence in the beauty industry.
What If...?
Explore alternate histories. What if Hailey Rhode Bieber made different choices?