What Happened to Hailey Rhode Bieber (née Baldwin)?
Hailey Bieber has evolved from a prominent model and socialite into a successful entrepreneur, notably with her skincare brand Rhode. The brand achieved significant success, leading to its acquisition by e.l.f. Beauty in 2025 for $1 billion. As of 2026, she continues to lead Rhode as Chief Creative Officer and Head of Innovation, while also navigating her personal life as a mother and wife to Justin Bieber.
Quick Answer
Hailey Bieber, formerly Baldwin, is a highly successful model and businesswoman. In 2022, she launched her acclaimed skincare brand, Rhode, which was acquired by e.l.f. Beauty for $1 billion in May 2025. She remains deeply involved with Rhode as its Chief Creative Officer and Head of Innovation. As of April 2026, she recently debuted a collaboration, 'Rhode x The Biebers,' with her husband Justin Bieber at Coachella, and is a mother to their son, Jack Blues Bieber, born in August 2024.
📊Key Facts
📅Complete Timeline13 events
Born Hailey Rhode Baldwin
Hailey Rhode Baldwin is born in Tucson, Arizona, to actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin.
Begins Modeling Career
Hailey signs with Ford Models and makes her runway debut for Topshop and Sonia Rykiel. She also appears in magazines like Tatler and LOVE.
Signs with IMG Models
Her modeling career gains further momentum after signing with the prestigious IMG Models agency.
Co-hosts 'Drop the Mic'
Hailey Baldwin begins co-hosting the TBS musical rap battle series 'Drop the Mic' alongside Method Man.
Marries Justin Bieber
Hailey Baldwin marries pop superstar Justin Bieber in a private civil ceremony in New York City, later holding a larger ceremony in September 2019.
Launches Rhode Skincare
Hailey Bieber launches her highly anticipated skincare brand, Rhode, focusing on minimalist, effective, and affordable products.
Welcomes Son Jack Blues Bieber
Hailey and Justin Bieber welcome their first child, a son named Jack Blues Bieber.
Attends Met Gala Solo
Hailey Bieber attends the Met Gala without Justin Bieber, who opts to stay home. She wears a Saint Laurent tuxedo minidress and later changes into a custom corset minidress.
Rhode Acquired by e.l.f. Beauty
e.l.f. Beauty announces its acquisition of Hailey Bieber's Rhode skincare brand for $1 billion, including cash, stock, and earn-outs.
Face of DKNY Fall 2025 Campaign
Hailey Bieber is announced as the new face of DKNY's Fall 2025 campaign, showcasing New York-inspired street style.
Teases New Rhode Products for 2026
Rhode teases upcoming product launches for 2026, including pimple patches, bronzer/contour, and new Peptide Lip Treatment shades.
Rhode Spring 2026 Collection Launch
Rhode unveils its Spring 2026 collection, featuring new shades of Pocket Blush and Peptide Lip Tint, and its first major campaign not fronted by Bieber, instead featuring actress Sarah Pidgeon.
Launches 'Rhode x The Biebers' at Coachella
Hailey Bieber launches a collaboration with Justin Bieber, 'Rhode x The Biebers,' at a Coachella pop-up, introducing 'Spotwear' pimple patches and limited-edition lip and eye products.
🔍Deep Dive Analysis
Hailey Rhode Bieber, born Hailey Baldwin, initially rose to prominence through her modeling career and her famous family lineage, being the daughter of actor Stephen Baldwin and niece of Alec Baldwin. She signed with Ford Models in 2014, quickly establishing herself in the high fashion world, appearing in major magazines and campaigns for brands like Tommy Hilfiger and Versace. Her public profile significantly amplified following her on-again, off-again relationship and eventual marriage to pop superstar Justin Bieber in 2018.
A pivotal turning point in Bieber's career came in June 2022 with the launch of her skincare brand, Rhode, named after her middle name. The brand was built around a minimalist approach, focusing on high-quality, accessible products designed to achieve a 'glazed donut' skin aesthetic, a term she popularized on social media. Rhode quickly gained traction, distinguishing itself from other celebrity beauty lines by emphasizing efficacious, science-backed formulations and a strong brand identity.
The success of Rhode culminated in May 2025 when e.l.f. Beauty (NYSE: ELF) acquired the brand for a staggering $1 billion. The deal included a $600 million cash payment, $200 million in e.l.f. stock, and a potential $200 million earn-out based on performance goals. This acquisition significantly boosted Bieber's personal net worth, with estimates placing it between $300 million and $400 million as of early 2026, rivaling or surpassing her husband's fortune. She continues to serve as Rhode's Chief Creative Officer and Head of Innovation, actively involved in product development and brand strategy.
In her personal life, Hailey and Justin Bieber welcomed their first child, a son named Jack Blues Bieber, in August 2024. The couple has spoken openly about how parenthood has reshaped their marriage, emphasizing communication and flexibility. Despite ongoing public speculation and rumors about their relationship, particularly in late 2025 and early 2026, they continue to present a united front in public. Most recently, in April 2026, Hailey hosted a 'Rhode World' pop-up at the Coachella Festival, where she launched 'Rhode x The Biebers,' a collaboration with Justin featuring new 'Spotwear' pimple patches and limited-edition lip and eye products. She also appeared in DKNY's Fall 2025 campaign.
What If...?
Explore alternate histories. What if Hailey Rhode Bieber (née Baldwin) made different choices?