What Happened to Krafton CEO's ChatGPT Bonus Scandal?
The 'Krafton CEO's ChatGPT Bonus Scandal' refers to a legal dispute stemming from Krafton CEO Kim Chang-han's attempt to avoid paying a $250 million earnout bonus to the leadership of its acquired studio, Unknown Worlds Entertainment (UWE), using a strategy devised with ChatGPT. A Delaware court recently ruled against Krafton, ordering the reinstatement of UWE's CEO and extending the bonus eligibility period, while Kim Chang-han was reappointed as Krafton's CEO amidst shareholder criticism.
Quick Answer
Krafton CEO Kim Chang-han used ChatGPT in 2025 to formulate a plan to avoid paying a $250 million earnout bonus to the leadership of Unknown Worlds Entertainment (UWE), the studio behind 'Subnautica 2', which Krafton acquired. This led to the removal of UWE's executives and a subsequent lawsuit. In March 2026, a US court ruled against Krafton, ordering the reinstatement of UWE's CEO and extending the earnout period. Despite the scandal and shareholder discontent over the company's stock performance, Kim Chang-han was reappointed as Krafton's CEO at the annual general meeting on March 24, 2026.
📊Key Facts
📅Complete Timeline11 events
Krafton Acquires Unknown Worlds Entertainment
South Korean publisher Krafton acquires US-based studio Unknown Worlds Entertainment (UWE) for $500 million upfront, with a potential earnout of up to $250 million tied to the performance of 'Subnautica 2'.
Subnautica 2 Projections Trigger Earnout Concerns
As 'Subnautica 2' ramps up for release, internal projections at Krafton indicate that the game is on track to meet the targets required to trigger the $250 million earnout bonus for UWE's leadership.
CEO Kim Chang-han Consults ChatGPT for Strategy
Feeling the earnout was a 'bad deal' and ignoring legal advice, Krafton CEO Kim Chang-han consults ChatGPT to devise a 'corporate takeover' strategy to avoid paying the $250 million bonus to Unknown Worlds Entertainment.
Unknown Worlds Leadership Removed, Subnautica 2 Delayed
Krafton removes Unknown Worlds Entertainment's CEO Ted Gill and co-founders Charlie Cleveland and Max McGuire, and delays the Early Access release of 'Subnautica 2', sparking immediate controversy.
Lawsuit Filed by Ousted UWE Leadership
The removed executives of Unknown Worlds Entertainment file a lawsuit against Krafton in Delaware's Court of Chancery, alleging breach of contract and claiming their termination was intended to prevent the earnout payment.
ChatGPT Usage Revealed in Pre-Trial Briefs
Pre-trial legal documents reveal allegations that Krafton CEO Kim Chang-han used ChatGPT to formulate a strategy to avoid the $250 million bonus, drawing widespread media attention.
CEO Kim Chang-han Admits to ChatGPT Use
Krafton CEO Kim Chang-han publicly admits to using ChatGPT for advice on the earnout, stating he used it 'just like everyone else,' further fueling the scandal.
Krafton Reports Record 2025 Revenue
Krafton announces record revenue of 3.33 trillion KRW (approx. $2.28 billion USD) and an operating profit of 1.0544 trillion KRW (approx. $723 million USD) for fiscal year 2025, largely driven by the 'PUBG' IP.
Court Orders Reinstatement of UWE CEO and Earnout Extension
The Delaware Court of Chancery rules in favor of Unknown Worlds Entertainment, ordering the reinstatement of CEO Ted Gill with full operational authority and extending the $250 million earnout period. The court criticizes Krafton's CEO for his AI-assisted strategy.
CEO Kim Chang-han Reappointed Amidst Criticism
At Krafton's annual general meeting, CEO Kim Chang-han is reappointed for a third term despite shareholder criticism over the company's weak share price and executive compensation, following the recent court ruling.
Legal Analysis of Court Ruling Published
Herbert Smith Freehills Kramer publishes an analysis of the Delaware Court of Chancery's March 16 ruling, detailing the implications of Krafton CEO Kim Chang-han's ChatGPT-generated strategy and the court's decision.
🔍Deep Dive Analysis
The 'Krafton CEO's ChatGPT Bonus Scandal' centers on a contentious legal battle between South Korean gaming publisher Krafton and Unknown Worlds Entertainment (UWE), the US-based studio responsible for the 'Subnautica' series. Krafton acquired UWE in 2021 for an upfront payment of $500 million, with an additional earnout clause promising up to $250 million if 'Subnautica 2' met specific revenue targets.
As 'Subnautica 2' neared its release in mid-2025, internal projections indicated that the game was on track to trigger the substantial $250 million earnout. Krafton CEO Kim Chang-han reportedly viewed this as a "bad deal" and felt "taken advantage of," expressing concerns about "professional embarrassment" and potentially jeopardizing his position for overpaying for the studio. Despite warnings from his legal department that dismissing UWE's leadership would not negate the earnout obligation and posed significant "lawsuit and reputation risk," Kim Chang-han proceeded to seek alternative solutions.
A pivotal turning point occurred in June 2025 when Kim Chang-han consulted the AI chatbot ChatGPT to devise a "corporate takeover" strategy aimed at avoiding the bonus payment. ChatGPT initially suggested that canceling the earnout would be "difficult" but later provided a framework for an internal task force, dubbed 'Project X', to either renegotiate the deal or seize control of the studio. Following this, in July 2025, Krafton removed UWE's CEO Ted Gill and co-founders Charlie Cleveland and Max McGuire, and subsequently delayed the Early Access release of 'Subnautica 2'. The ousted executives promptly filed a lawsuit in Delaware's Court of Chancery, alleging breach of contract and claiming their terminations were a deliberate attempt to prevent the bonus payout.
The scandal gained significant public attention in November 2025 when pre-trial briefs revealed the allegations of ChatGPT's involvement, which Kim Chang-han later publicly admitted to, stating he used it "just like everyone else." The legal proceedings culminated on March 16, 2026, when the Delaware Court of Chancery issued a ruling largely in favor of Unknown Worlds Entertainment. The court ordered the reinstatement of Ted Gill as UWE's CEO with full operational authority and extended the earnout period to compensate for the disruption caused by Krafton's actions. The court explicitly criticized Krafton's CEO for outsourcing critical business decisions to an AI chatbot.
As of April 15, 2026, Ted Gill has been reinstated as CEO of Unknown Worlds Entertainment, and the $250 million earnout eligibility period has been extended until at least September 2026. Krafton has stated its disagreement with the ruling and is evaluating its options, with further litigation concerning damages still pending. Despite the ongoing controversy and shareholder criticism regarding Krafton's weak share price (which remains less than half its IPO price), CEO Kim Chang-han was reappointed for a third term at the company's annual general meeting on March 24, 2026. Krafton reported record revenue of approximately $2.28 billion USD and an operating profit of around $723 million USD for 2025, largely driven by the continued success of its 'PUBG' intellectual property, and is focusing on diversifying its game portfolio.
What If...?
Explore alternate histories. What if Krafton CEO's ChatGPT Bonus Scandal made different choices?