What Happened to Like Nastya?
Like Nastya, whose real name is Anastasia Radzinskaya, is a Russian-American child YouTuber who has become one of the world's most popular and highest-earning content creators. Born with cerebral palsy, her parents began uploading videos to document her progress, which evolved into a global YouTube empire featuring educational entertainment, vlogs, and toy unboxings, translated into multiple languages. As of early 2026, she continues to create content, engage in brand partnerships, and maintain a massive online presence across numerous channels.
Quick Answer
Like Nastya, or Anastasia Radzinskaya, is a 12-year-old Russian-American YouTuber who remains a dominant force in children's online entertainment. Her multi-channel network, featuring content dubbed into many languages, boasts over 333 million combined subscribers as of January 2026. She continues to release new videos, engage in significant brand collaborations, such as a partnership with Basic Fun! for Littlest Pet Shop in late 2025 and throughout 2026, and her family actively manages her career while prioritizing her education and childhood.
📊Key Facts
📅Complete Timeline12 events
Anastasia Radzinskaya Born
Anastasia Radzinskaya, known as Like Nastya, was born in Krasnodar Krai, Russia, and was initially misdiagnosed with cerebral palsy.
YouTube Channel Launched
Anastasia's parents created her first YouTube channel to document her progress and share videos with family.
Content Diversification and Multi-Language Strategy
The family pivoted to more structured educational content and travel vlogs, and began dubbing videos into multiple languages to reach a global audience.
Relocation to Miami, Florida
The Radzinskaya family moved from Russia to Miami, Florida, to support the growing international reach of the 'Like Nastya' brand.
Forbes Recognition as Top Earner
Like Nastya was ranked by Forbes as the 3rd highest-paid YouTuber in the world, with an estimated annual income of $18 million.
Crosses 250 Million Combined Subscribers
Like Nastya's network of channels surpassed 250 million subscribers, making her the most-subscribed child creator on YouTube.
Expansion into Merch, NFTs, and Animated Projects
Nastya launched her first merchandise program, an NFT collection, and partnered with Westbrook Inc. to develop animated content.
Estimated Annual Earnings Reach $28 Million
Her estimated annual earnings continued to climb, reaching $28 million, solidifying her position among YouTube's elite earners.
Main Channel Among Top 10 Most Subscribed
The 'Like Nastya' main YouTube channel was recognized as one of the top 10 most subscribed channels globally.
Partnership with Basic Fun! for Littlest Pet Shop
Like Nastya was named an official brand partner for Littlest Pet Shop (LPS) by Basic Fun!, launching a new content series featuring LPS toys on her channel, with more elements planned for 2026.
Turns 12 Years Old
Anastasia Radzinskaya celebrated her 12th birthday, having spent most of her childhood as a prominent digital entertainer.
Main Channel Subscriber Update
The 'Like Nastya' main YouTube channel recorded 131 million subscribers and 119.1 billion views across 1042 videos.
🔍Deep Dive Analysis
Anastasia Radzinskaya, widely known by her YouTube persona 'Like Nastya,' was born on January 27, 2014, in Krasnodar Krai, Russia. Her early life was marked by a misdiagnosis of cerebral palsy, leading doctors to believe she might never speak properly. In 2016, her parents, Anna and Sergey Radzinskaya, began uploading videos to YouTube to document her development and share her progress with family and friends. This initial personal project quickly gained unexpected traction, laying the foundation for what would become a global phenomenon.
The channel's rapid growth was a key turning point. By 2018, the family made a strategic decision to diversify their content beyond simple toy unboxings, incorporating educational themes and travel vlogs. Crucially, they began dubbing Nastya's videos into multiple languages, including Spanish, Hindi, and Arabic, which significantly broadened her audience reach and transformed 'Like Nastya' into an international brand. The family relocated to Miami, Florida, around this time, further facilitating their global operations.
Nastya's ascent continued, with Forbes recognizing her as the third highest-paid YouTuber globally in 2019, with estimated annual earnings of $18 million. Her content, characterized by positivity, imagination, and storytelling, resonated deeply with young viewers worldwide. By November 2021, her network of channels had surpassed 250 million subscribers, making her the most-subscribed child creator on YouTube. This period also saw her expanding her brand beyond YouTube, launching merchandise, an NFT collection, and partnering with Westbrook Inc. (Will Smith and Jada Pinkett Smith's company) to develop animated projects.
As of early 2026, Like Nastya remains a prominent figure in digital entertainment. Anastasia turned 12 years old in January 2026, and her main YouTube channel boasts 131 million subscribers, with her combined network of over twelve channels exceeding 333 million subscribers and 190 billion total views. Her estimated net worth ranges between $20 million and $40 million, with some analysts suggesting the total brand value could exceed $100 million. The family continues to manage her career, focusing on brand collaborations and ensuring a balanced childhood that prioritizes her education in Miami, Florida. A notable recent development includes a partnership with Basic Fun! for their Littlest Pet Shop brand, which launched a new content series on her YouTube channel in November 2025, with further elements planned throughout 2026.
What If...?
Explore alternate histories. What if Like Nastya made different choices?