What Happened to Madison Beer?
Madison Beer rose to prominence as a singer-songwriter after being discovered on YouTube by Justin Bieber in 2012. Over a decade, she has evolved from a viral sensation to a critically acclaimed artist, releasing three studio albums, including her latest, 'Locket,' in January 2026, and embarking on major global tours.
Quick Answer
Madison Beer is currently thriving as a two-time GRAMMY-nominated singer-songwriter. She released her third studio album, 'Locket,' on January 16, 2026, which debuted in the top ten of the Billboard 200. In support of the album, she announced 'The Locket Tour,' her largest global tour to date, commencing in May 2026. Beyond music, Beer has expanded her business ventures, becoming the global face of Fenty Beauty and fronting a PepsiCo campaign in 2026.
📊Key Facts
📅Complete Timeline12 events
Discovered by Justin Bieber
Madison Beer began posting covers on YouTube, with her rendition of Etta James's 'At Last' being shared by Justin Bieber, leading to widespread media attention and a record deal.
Release of Debut Single 'Melodies'
Beer released her debut single 'Melodies' with Island Records, featuring a guest appearance by Justin Bieber in its music video.
Release of Debut EP 'As She Pleases'
After leaving Island Records, Madison Beer independently released her debut EP, 'As She Pleases,' which included RIAA Gold-certified singles 'Dead' and 'Home With You.'
Signs with Epic Records
Madison Beer announced she had signed with Epic Records, marking a new chapter for her music career.
Releases Debut Studio Album 'Life Support'
Beer released her debut studio album, 'Life Support,' which she co-wrote and co-produced. It featured the platinum-certified single 'Selfish' and debuted on the Billboard 200.
Releases Second Studio Album 'Silence Between Songs'
Her second album, 'Silence Between Songs,' was released and later received a nomination for Best Immersive Audio Album at the 66th Annual Grammy Awards.
Releases 'Make You Mine'
Madison Beer released the single 'Make You Mine,' which later earned a nomination for Best Dance Pop Recording at the 67th Annual Grammy Awards.
Releases 'Bittersweet'
The single 'Bittersweet' was released, becoming her fastest song to enter Top 40 radio and marking her first appearance on the Billboard Hot 100.
Releases Third Studio Album 'Locket'
Madison Beer released her third studio album, 'Locket,' which debuted at number 10 on the Billboard 200, becoming her first top-ten album in the US.
Announces 'The Locket Tour'
Beer announced 'The Locket Tour,' her largest global tour to date, spanning North America, Europe, and the UK, in support of her new album.
Confirms Relationship with Justin Herbert
On her 27th birthday, Madison Beer's relationship with Los Angeles Chargers quarterback Justin Herbert was publicly confirmed via an Instagram tribute.
Becomes Global Face of Fenty Beauty
In 2026, Madison Beer became the global face of Fenty Beauty and fronted PepsiCo's Flavor Swap campaign, further expanding her business empire.
🔍Deep Dive Analysis
Madison Elle Beer, born on March 5, 1999, in Jericho, New York, began her journey into the spotlight at a young age. Her career launched in early 2012 when she started posting covers of popular songs on YouTube. Her rendition of Etta James's 'At Last' caught the attention of Justin Bieber, who shared it with his millions of followers, instantly catapulting Beer into global recognition. This led to her signing with Island Records and releasing her debut single, 'Melodies,' in 2013, featuring a cameo by Bieber.
After parting ways with Island Records in 2015, seeking more creative control, Beer independently released her debut extended play (EP), 'As She Pleases,' in 2018. The EP featured singles like 'Dead' and 'Home With You,' both certified Gold by the RIAA, marking a significant milestone in her burgeoning career. In 2019, she signed with Epic Records, leading to her debut studio album, 'Life Support,' released in February 2021. The album, which Beer co-wrote and co-produced, included the RIAA Platinum-certified single 'Selfish' and debuted at number 65 on the Billboard 200.
Her second studio album, 'Silence Between Songs,' followed in September 2023, earning her a nomination for Best Immersive Audio Album at the 66th Annual Grammy Awards. This period saw Beer actively involved in her music's creative direction, blending pop, R&B, and cinematic storytelling. She also continued her work as the virtual character Evelynn in the League of Legends K/DA, releasing successful singles.
2026 has marked a significant year for Beer. On January 16, she released her highly anticipated third studio album, 'Locket,' via Epic Records. The album, which she wrote and co-produced, features singles like 'Make You Mine' (nominated for Best Dance Pop Recording at the 67th Annual Grammy Awards), 'Yes Baby,' and 'Bittersweet,' the latter marking her first entry on the Billboard Hot 100. 'Locket' debuted at number 10 on the Billboard 200, becoming her first top-ten album in the US.
To support 'Locket,' Beer announced 'The Locket Tour,' her largest global tour to date, spanning North America, Europe, and the UK from May to July 2026, including stops at iconic venues like Madison Square Garden. Beyond music, Beer has expanded her entrepreneurial footprint. She co-founded Know Beauty, a DNA-personalized skincare brand, with Vanessa Hudgens. In 2026, she became the global face of Fenty Beauty and launched a signature Cheetos flavor as part of PepsiCo's Flavor Swap campaign. Her estimated net worth in March 2026 is between $22-25 million, reflecting her diverse income streams from music, brand deals, and investments. Beer also publicly confirmed her relationship with Los Angeles Chargers quarterback Justin Herbert on her 27th birthday in March 2026. Despite her success, Beer has openly discussed her challenging relationship with social media, citing anxiety and online scrutiny.
What If...?
Explore alternate histories. What if Madison Beer made different choices?