What Happened to Marshawn Terrell Lynch?
Marshawn Lynch, famously known as 'Beast Mode,' transitioned from an iconic NFL running back to a multifaceted entrepreneur, investor, and media personality. Since his final retirement from football in 2019, he has expanded his 'Beast Mode' brand, launched a successful cannabis company 'Dodi,' invested in multiple sports franchises, and cultivated a unique media career, all while remaining deeply committed to his Oakland community.
Quick Answer
Marshawn Lynch, the legendary NFL running back, has successfully pivoted to a diverse post-football career as of July 2026. He is a prominent entrepreneur with his 'Beast Mode' apparel line and 'Dodi' cannabis brand, which recently expanded its product offerings through a collaboration with Stündenglass. Lynch is also a minority owner in several sports teams, including the Seattle Kraken (NHL), Oakland Roots SC (USL Championship), and Seattle Seawolves (Major League Rugby), and actively participates in media as a credentialed photographer for events like the 2026 World Cup and as a podcast host.
📊Key Facts
📅Complete Timeline16 events
Born in Oakland, California
Marshawn Terrell Lynch was born in Oakland, California.
Drafted by Buffalo Bills
Lynch was selected in the first round (12th overall) of the 2007 NFL Draft by the Buffalo Bills.
The 'Beast Quake' Run
During the NFC Wild Card game against the New Orleans Saints, Lynch broke multiple tackles on a 67-yard touchdown run, famously dubbed the 'Beast Quake,' which registered on a local seismograph.
Wins Super Bowl XLVIII
Lynch helped lead the Seattle Seahawks to their first Super Bowl championship, defeating the Denver Broncos 43-8.
Opens Beast Mode Apparel Store
Following his initial retirement from the NFL, Lynch opened the flagship 'Beast Mode' apparel store in his hometown of Oakland, California.
Becomes Fan Controlled Football League (FCFL) Owner
Marshawn Lynch, alongside Richard Sherman, became one of the first team owners in the Fan Controlled Football League (FCFL), owning the FCF Beasts.
Final NFL Retirement
After a brief return to the Seattle Seahawks at the end of the 2019 season, Lynch officially retired from the NFL for the final time.
Invests in Oakland Roots SC
Lynch became a minority owner of the Oakland Roots SC, a professional soccer team in the USL Championship, reinforcing his commitment to his community.
Launches Dodi Blunts Cannabis Brand
Lynch announced the launch of Dodi Blunts, a 'premium, crafted cannabis brand-platform' featuring 24kt diamond-infused blunts.
Becomes Seattle Kraken Minority Owner
Marshawn Lynch partnered with rapper Macklemore to become a minority owner of the Seattle Kraken, an NHL team.
Acquires Stake in Seattle Seawolves Rugby Team
Lynch expanded his sports ownership portfolio by acquiring a share in the Seattle Seawolves, a Major League Rugby franchise.
Dodi Cannabis Brand Expands to Los Angeles
Lynch's Dodi cannabis brand officially expanded its reach from the Bay Area to Los Angeles through a partnership with LA cannabis heavyweight Originals.
Did Not Make Pro Football Hall of Fame Class of 2026 Semifinalists
Lynch was among the initial nominees for the Pro Football Hall of Fame Class of 2026 but did not advance to the 26 modern-era semifinalists.
Accredited Photographer for 2026 World Cup
Marshawn Lynch was accredited as a press photographer for the 2026 FIFA World Cup, capturing action at Lumen Field in Seattle.
Dodi x Stündenglass Collaboration Released
Lynch's Dodi cannabis brand launched a super limited collaboration with Stündenglass, featuring a custom gravity infuser and exclusive merchandise.
Guest at Hockey Diversity Alliance SummerFest
Marshawn Lynch served as a special guest at the Hockey Diversity Alliance's youth SummerFest in Toronto, hosting a football clinic and participating in a celebrity ball hockey game.
🔍Deep Dive Analysis
Marshawn Terrell Lynch, born April 22, 1986, carved out an indelible legacy in the National Football League, primarily with the Seattle Seahawks, where his powerful running style earned him the moniker 'Beast Mode' and a Super Bowl XLVIII championship. After a career marked by electrifying plays like the 'Beast Quake' and a famously laconic relationship with the media, Lynch officially retired from the NFL in 2019, but his drive for impact and entrepreneurship has only intensified.
Post-retirement, Lynch has strategically diversified his portfolio, transforming his personal brand into a thriving business empire. His 'Beast Mode' apparel line, initially launched during the 2014-2015 NFL season, has continued to expand, including a flagship store in Oakland and a significant e-commerce partnership with Fanatics. Beyond apparel, he ventured into the cannabis industry with his 'Dodi' brand, which officially launched in February 2021 with premium, diamond-infused blunts. The brand saw significant expansion in October 2025, partnering with Originals to distribute across Los Angeles, and in July 2026, Dodi announced a limited-edition collaboration with Stündenglass, further cementing its presence in the high-end cannabis accessories market.
Lynch's entrepreneurial spirit extends to sports ownership. He became a minority owner of the Oakland Roots SC, a USL Championship soccer team, in 2021, emphasizing his commitment to his hometown. In 2022, he joined the ownership group of the NHL's Seattle Kraken, and by April 2025, he expanded into rugby, acquiring a stake in the Seattle Seawolves, a Major League Rugby franchise. He also holds ownership in the Fan Controlled Football League (FCFL) team, the FCF Beasts, and the Bay Area Panthers of the Indoor Football League. His investments also include tech companies like Proto and NRG Esports, and a stake in the racehorse Thorpedo Anna.
In the media landscape, Lynch has cultivated a unique and authentic presence. He hosts podcasts like 'Da Get Got Pod' and has appeared in Amazon's 'Thursday Night Football' segments, showcasing his distinctive personality. Notably, in June 2026, Lynch gained accreditation as a photographer for the FIFA World Cup, capturing moments at Lumen Field in Seattle, his former home stadium. He also made an appearance at the Hockey Diversity Alliance's SummerFest in Toronto in July 2026, hosting a football clinic and participating in a celebrity ball hockey game, demonstrating his continued engagement with sports and community initiatives.
While he did not make the final cut for the Pro Football Hall of Fame Class of 2026 in November 2025, Lynch's impact on and off the field remains significant. His career is a testament to leveraging a powerful athletic persona into diverse and impactful ventures, all while staying true to his roots and community in Oakland.
What If...?
Explore alternate histories. What if Marshawn Terrell Lynch made different choices?