What Happened to Misfits Boxing?

Misfits Boxing (MFB) was officially founded in May 2022 by English internet personality Olajide 'KSI' Olatunji, Mams Taylor, and brothers Kalle and Nisse Sauerland of Wasserman Boxing. The promotion's initial goal was to stage large-scale celebrity boxing matches, tapping into the massive fanbases of social media influencers.

A pivotal moment came on July 15, 2022, with the official unveiling of the 'MF & DAZN: X Series,' a groundbreaking partnership with global sports entertainment company DAZN. This deal provided Misfits with international distribution, elevating its events beyond novelty acts and establishing it as a significant player in the combat sports landscape. The partnership was solidified further on January 10, 2023, when Misfits and DAZN signed a five-year exclusivity deal, committing to broadcast at least six events annually, including two pay-per-view cards.

Misfits Boxing quickly gained notoriety for its innovative and often controversial fight formats. In March 2023, it introduced 'tag team boxing' at X Series 005, followed by 'survivor tag boxing' in July 2023, aiming to enhance entertainment value. The promotion achieved significant commercial success, with events like MF & DAZN: X Series 10 – The Prime Card in October 2023, featuring KSI vs. Tommy Fury, reportedly generating 1.3 million pay-per-view sales, making it one of the most successful combat sports events of the year, although these figures were disputed by some.

In January 2024, Misfits faced a brief controversy when the Professional Boxing Association (PBA) suspended its promoters' licenses, citing violations and bringing boxing into disrepute. However, Misfits' management stated they had already parted ways with the PBA and secured another sanctioning body, allowing events to continue as planned. The promotion continued its expansion by launching 'MF Pro' in June 2024, a professional boxing division aimed at signing decorated amateur boxers and traditional professionals. MF Pro subsequently secured its own long-term broadcast deal with DAZN in February 2026.

Further diversification occurred on August 30, 2025, when Misfits Boxing launched its professional mixed martial arts (MMA) division, with the inaugural bout taking place in a ring rather than a traditional octagon. In November 2025, a notable event saw Andrew Tate claim to be the new CEO of Misfits for a specific event, which was broadcast on Rumble instead of DAZN, marking a temporary deviation from their exclusive deal. As of September 2026, Misfits Boxing remains highly active, co-promoting events like 'Fame Fighting vs. Misfits Boxing' in Germany in June 2026 and continuing to schedule major cards, including an event in Miami on September 26, 2026, featuring Deen the Great vs. Henry Cejudo. The promotion is also exploring new ring designs and potential expansion into other sports, solidifying its role as an evolving entertainment and combat sports entity.