What Happened to PrendeTV?

PrendeTV was initially announced by Univision on January 13, 2021, as a free, ad-supported streaming service (AVOD) aimed exclusively at the U.S. Hispanic market. The service promised 100% Spanish-language programming, including content from Univision and Televisa's libraries, Hollywood blockbusters, global television series, novelas, and sports. It was designed to be accessible across various devices, including mobile and connected TVs, with no login requirements and limited commercial breaks.

A pivotal moment for PrendeTV came on February 1, 2021, when Univision acquired VIX, Inc., described as the largest independent Spanish-language AVOD service at the time. This acquisition significantly boosted PrendeTV's content library, combining its initial 10,000 hours with VIX's 20,000 hours to create a total of over 30,000 hours of content. The acquisition was intended to provide immediate scale and momentum for Univision's streaming ambitions.

PrendeTV officially launched on March 30, 2021, with 40 exclusive channels and 10,000 hours of on-demand content, available on platforms like Roku, Amazon Fire TV, Apple TV, and Google TV. Major advertisers, including Chase, Clorox, and Coca-Cola, partnered with the service from its inception, highlighting its value in reaching the growing U.S. Hispanic audience.

Less than a month after its launch, in May 2021, Univision merged with Televisa to form TelevisaUnivision, a deal valued at $4.8 billion. This merger set the stage for a unified streaming strategy. In June 2021, TelevisaUnivision announced plans to combine PrendeTV, VIX, Univision Now, and Blim TV under a single new streaming brand in 2022.

On February 16, 2022, TelevisaUnivision unveiled its new global streaming service, ViX, which would include both a free, ad-supported tier (ViX) and a premium subscription tier (ViX+). PrendeTV, along with Blim TV and the original VIX AVOD service, was officially integrated into the ViX platform on March 31, 2022, effectively discontinuing the PrendeTV brand as a standalone service. ViX+ subsequently launched on July 21, 2022, offering premium series, films, and live sports.

In April 2023, the ViX+ branding was phased out, unifying both tiers under the single ViX brand. ViX has since expanded its global reach, launching in Spain in January 2025 through an agreement with Atresmedia. A significant milestone was achieved in February 2026, when TelevisaUnivision announced that ViX had reached full-year profitability for 2025, demonstrating its success as a scalable growth engine. As of May 2026, ViX continues to expand its features, including DVR functionality, live game pause, and multi-screen viewing, and plans to produce over 100 new short-form vertical titles. The platform has surpassed one billion views for its microdramas and continues to be a central component of TelevisaUnivision's strategy to engage Hispanic audiences.