🎬 entertainmentCompany2 views3 min read

What Happened to Rooster Teeth?

Rooster Teeth, a pioneering online entertainment company founded in 2003, experienced significant growth with popular web series like 'Red vs. Blue' and 'RWBY', before facing financial difficulties and controversies. After being acquired by Warner Bros. Discovery, the company announced its shutdown in March 2024. However, co-founder Burnie Burns reacquired the brand and some key intellectual properties in February 2025, relaunching it under his new company, Box Canyon Productions, with a focus on its original creative roots.

Share:

Quick Answer

Rooster Teeth, the influential online entertainment company, officially shut down its operations and website in May 2024, following an announcement by parent company Warner Bros. Discovery in March 2024 due to unprofitability and shifts in digital media. However, in February 2025, co-founder Burnie Burns acquired the Rooster Teeth brand and several of its original intellectual properties, including 'Red vs. Blue' and 'Camp Camp', through his company Box Canyon Productions. The Rooster Teeth website relaunched in August 2025, signaling a return to independent content creation, though major IPs like 'RWBY' were sold to other entities like Viz Media.

📊Key Facts

Founded
April 1, 2003
Wikipedia
Original Company Defunct Date
May 15, 2024
Wikipedia
Brand Reacquired by Burnie Burns
February 5, 2025
Wikipedia, Kidscreen
Peak YouTube Subscribers (Primary Channel)
9.18 million (as of Sept 2021)
Wikipedia
Employees Laid Off (2024 Shutdown)
~150
GamesIndustry.biz

📅Complete Timeline14 events

1
April 1, 2003Critical

Rooster Teeth Founded

Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman founded Rooster Teeth, launching their first series, 'Red vs. Blue'.

2
2014Notable

Acquired by Fullscreen

Rooster Teeth was acquired by Fullscreen, marking its first major corporate ownership change.

3
September 12, 2019Major

Layoffs and Restructuring

Rooster Teeth laid off 13% of its workforce (approximately 50 employees) and underwent a leadership restructuring, with founders moving into creative roles.

4
June 2020Major

Burnie Burns Resigns

Co-founder Burnie Burns resigned from Rooster Teeth, maintaining a first-look deal and eventually moving to Scotland.

5
April 2022Major

Acquired by Warner Bros. Discovery

Rooster Teeth became a subsidiary of Warner Bros. Discovery Global Streaming & Interactive Entertainment following the merger that formed Warner Bros. Discovery.

6
October 17, 2022Major

Toxic Culture Accusations Surface

Former director Kdin Jenzen publicly detailed a culture of harassment, crunch, and underpayment at Rooster Teeth, leading to company apologies and internal reviews.

7
December 2023Notable

RTX 2024 Canceled

Rooster Teeth General Manager Jordan Levin announced the cancellation of RTX 2024, citing the convention's unprofitability and ongoing renovations at the Austin Convention Center.

8
March 6, 2024Critical

Rooster Teeth Shutdown Announced

Warner Bros. Discovery announced that Rooster Teeth would be shutting down due to unprofitability and shifts in digital media, leading to layoffs for approximately 150 employees.

9
April 2024Notable

The Roost Podcast Network Sold

The Roost Podcast Network, a division of Rooster Teeth, was sold to the talent management company Night.

10
May 15, 2024Critical

Website and Apps Shut Down

Rooster Teeth's 'First' program, website, and apps officially ceased operations, with most employees' last day of employment occurring around May 10.

11
July 2024Major

RWBY Franchise Sold to Viz Media

The popular 'RWBY' franchise, a tentpole animated series, was sold by Warner Bros. Discovery to Viz Media.

12
February 5, 2025Critical

Burnie Burns Reacquires Rooster Teeth Brand

Co-founder Burnie Burns, through his company Box Canyon Productions, acquired the Rooster Teeth brand and some of its remaining intellectual property, including 'Red vs. Blue' and 'Camp Camp', from Warner Bros. Discovery.

13
August 7, 2025Major

Rooster Teeth Website Relaunched

The Rooster Teeth website relaunched under Box Canyon Productions, as announced on Burnie Burns' podcast 'Morning Somewhere', signaling the brand's return.

14
March 8, 2026Critical

Current Operations Under Box Canyon Productions

As of today, Rooster Teeth continues to operate under Burnie Burns' Box Canyon Productions, focusing on its original content and community, with plans for renewed and new productions.

🔍Deep Dive Analysis

Rooster Teeth Productions, LLC, an American entertainment company headquartered in Austin, Texas, was founded on April 1, 2003, by Burnie Burns, Matt Hullum, Geoff Ramsey, Jason Saldaña, Gus Sorola, and Joel Heyman. It quickly rose to prominence with its flagship machinima series, 'Red vs. Blue', which premiered in April 2003 and became one of the internet's first breakout hits and a long-running web series. The company diversified its content to include live-action shorts, animated series like 'RWBY' and 'Camp Camp', podcasts such as the 'Rooster Teeth Podcast', and the popular RTX conventions.

Over the years, Rooster Teeth underwent several corporate acquisitions. It was first acquired by Fullscreen in 2014, which then became part of Otter Media, a joint venture of Chernin Group and AT&T. In April 2022, following AT&T's acquisition of TimeWarner, Rooster Teeth became a subsidiary of Warner Bros. Discovery Global Streaming & Interactive Entertainment. Despite its creative successes and a large fanbase, the company faced increasing financial challenges, reportedly being unprofitable for a decade. Its revenue dropped by nearly $20 million in 2019, and the number of subscribers to its 'First' service significantly declined.

Compounding its financial woes were several controversies, including accusations of a toxic work environment, underpayment, and harassment from former employees, notably detailed by Kdin Jenzen in October 2022. There were also departures of key personalities, such as Burnie Burns in 2020, and layoffs in 2019 affecting 13% of its workforce. These factors, combined with fundamental shifts in consumer behavior, monetization across platforms, and advertising challenges, led Warner Bros. Discovery to seek a buyer for Rooster Teeth.

After failing to find a buyer, Warner Bros. Discovery announced on March 6, 2024, that Rooster Teeth would be shutting down its operations over the next several months, resulting in layoffs for approximately 150 full-time employees and impacting numerous contractors. The Rooster Teeth website and 'First' program officially ceased operations on May 15, 2024. Following the shutdown, Warner Bros. Discovery sold off various intellectual properties; 'The Roost Podcast Network' was sold to Night in April 2024, and the 'RWBY' franchise was acquired by Viz Media in July 2024.

A significant turning point occurred on February 5, 2025, when co-founder Burnie Burns announced that his independent company, Box Canyon Productions, had acquired the Rooster Teeth brand and some of its remaining intellectual property, including 'Red vs. Blue' and 'Camp Camp', as well as the website and social channels. Burns expressed excitement about bringing Rooster Teeth back to its roots, focusing on innovation, community engagement, and the spirit of creativity that defined its early success. The Rooster Teeth website relaunched in August 2025. As of March 8, 2026, Rooster Teeth is operating under Box Canyon Productions, a smaller and more focused entity, with Burns at the helm, aiming to renew production on classic shows and develop new content, while IPs like 'RWBY' remain under new ownership.

What If...?

Explore alternate histories. What if Rooster Teeth made different choices?

Explore Scenarios
Building relationship map...

People Also Ask

What happened to Rooster Teeth in 2024?
Rooster Teeth announced its shutdown on March 6, 2024, by its then-parent company Warner Bros. Discovery, citing unprofitability and shifts in the digital media landscape. The company's website and 'First' subscription service officially closed on May 15, 2024.
Is Rooster Teeth completely gone?
No, Rooster Teeth is not completely gone. While the original company under Warner Bros. Discovery shut down in May 2024, co-founder Burnie Burns reacquired the brand and some key assets in February 2025 through his company, Box Canyon Productions, and relaunched the website in August 2025.
Who owns Rooster Teeth now?
As of February 5, 2025, Rooster Teeth is owned by its co-founder Burnie Burns, through his independent company Box Canyon Productions. He acquired the brand and several intellectual properties from Warner Bros. Discovery.
What happened to shows like RWBY and Red vs. Blue?
'Red vs. Blue' and 'Camp Camp' were among the intellectual properties reacquired by Burnie Burns and Box Canyon Productions in February 2025. However, the 'RWBY' franchise was sold to Viz Media in July 2024 and is no longer owned by the relaunched Rooster Teeth.
Why did Rooster Teeth shut down initially?
Rooster Teeth's initial shutdown in 2024 was attributed to its long-standing unprofitability, fundamental shifts in consumer behavior and monetization in digital media, advertising challenges, and a decline in patronage, according to Warner Bros. Discovery.