What Happened to Simon Property Group, Inc.?
Simon Property Group, a leading global retail real estate investment trust (REIT), has successfully navigated evolving retail landscapes by focusing on high-quality malls, premium outlets, and strategic mixed-use developments. The company reported strong financial performance in 2025 and 2026, with increasing funds from operations and continued investment in its portfolio, while also undergoing a leadership transition with Eli Simon taking over as CEO in March 2026.
Quick Answer
Simon Property Group remains a dominant force in retail real estate, demonstrating robust financial health and strategic growth through 2026. The company reported strong Q2 2026 results, raising its full-year Real Estate FFO guidance, driven by increased occupancy, rents, and retailer sales. Following the passing of David Simon in March 2026, Eli Simon assumed the roles of CEO, President, and COO, continuing the company's focus on high-quality assets, mixed-use redevelopments, and innovative consumer engagement platforms like the newly launched Simon Media Network.
📊Key Facts
📅Complete Timeline15 events
Founding of Melvin Simon & Associates
Brothers Melvin and Herbert Simon begin developing strip malls in Indianapolis, Indiana, laying the foundation for the future Simon Property Group.
Simon Property Group IPO
Melvin Simon & Associates takes the majority of its assets public as Simon Property Group (SPG) in the largest initial public offering of a real estate investment trust to date.
Merger with DeBartolo Realty Corporation
Simon Property Group merges with DeBartolo Realty Corporation, forming Simon DeBartolo Group and significantly expanding its portfolio of U.S. malls.
Acquisition of Chelsea Property Group
Simon acquires Chelsea Property Group, Inc. for $3.5 billion, entering the outlet mall business and establishing its highly successful Premium Outlets platform.
Acquisition of The Mills Corporation
In partnership with Farallon Capital Management, Simon acquires The Mills Corporation for $1.64 billion, adding 'The Mills' platform to its portfolio.
Acquisition of Taubman Centers and JCPenney
Simon acquires Taubman Centers for $3.4 billion, adding more high-quality malls, and partners with Brookfield Asset Management to acquire JCPenney.
Investment in Jamestown L.P.
Simon purchases a 50% stake in Jamestown L.P., a real estate developer, diversifying its investment in the real estate sector.
Herbert Simon Retires
Co-founder Herbert Simon retires as chairman and director of the company.
Acquires Remaining Interest in Brickell City Centre
Simon acquires its partner's interest in Brickell City Centre in Miami, consolidating ownership of the mixed-use property.
Reports Record FY2025 Financial Results
Simon Property Group reports strong fourth-quarter and full-year 2025 results, including record Real Estate FFO of $4.8 billion and a doubling of net income to $4.6 billion.
David Simon Passes Away; Eli Simon Appointed CEO
David Simon, long-standing Chairman, CEO, and President, passes away. His son, Eli Simon, is appointed Chief Executive Officer, President, and Chief Operating Officer.
Reports Strong Q1 2026 Results and Raises Guidance
Simon reports strong Q1 2026 results, with domestic property NOI increasing 6.7% and occupancy at 96.0%. The company increases its full-year 2026 Real Estate FFO guidance and raises its quarterly dividend.
Reports Strong Q2 2026 Results and Further Raises Guidance
Simon reports excellent Q2 2026 results, with Real Estate FFO per diluted share up 7.9% and domestic property NOI up 8.5%. The company further increases its full-year 2026 Real Estate FFO guidance and raises its quarterly dividend to $2.25 per share.
Launches Simon Media Network™
Simon Property Group launches its 'Simon Media Network™', an initiative aimed at monetizing real-world consumer behavior and providing measurable business impact for retailers.
Launches 'It's a Simon® Thing' National Brand Campaign
Simon launches a new national brand campaign, 'It's a Simon® Thing', celebrating the moments that bring people together at its properties.
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🔍Deep Dive Analysis
Simon Property Group's journey began in 1960 when brothers Melvin and Herbert Simon started developing strip malls in Indianapolis, Indiana. The company went public in December 1993 with the largest initial public offering for a real estate investment trust at the time, marking its formal establishment as Simon Property Group (SPG). A significant turning point came in 1996 with the merger with DeBartolo Realty Corporation, expanding its scale in U.S. malls, and further growth was achieved through key acquisitions like Chelsea Property Group in 2004, which brought the highly successful Premium Outlets platform, and The Mills Corporation in 2007.
The early 2020s presented challenges for traditional retail, but Simon Property Group adapted by focusing on its premier assets and strategic investments. In December 2020, the company acquired Taubman Centers for $3.4 billion, adding trophy-quality mall exposure, and also partnered with Brookfield Asset Management to acquire JCPenney. This period also saw Simon investing in retail operators like Brooks Brothers and Lucky Brand Jeans in partnership with Authentic Brands. The company's strategy has consistently revolved around concentrating capital in dominant retail destinations within affluent trade areas, leveraging tourism, strong tenant sales, and redevelopment potential to drive rent growth and durable cash flow.
In 2025, Simon Property Group demonstrated exceptional financial performance, doubling its profit from $2.3 billion in 2024 to $4.6 billion, with Real Estate FFO increasing by 4% to $4.812 billion. The company executed over 17 million square feet of leases, opened a new premium outlet in Indonesia, completed 23 significant redevelopment projects, and acquired $2 billion of high-quality retail properties. This robust performance underscored the resilience of high-quality physical retail and Simon's effective management.
The momentum continued into 2026. In Q1 2026, Simon reported strong results, with domestic property Net Operating Income (NOI) increasing by 6.7% and occupancy at U.S. malls and premium outlets reaching 96.0%. The company raised its full-year 2026 Real Estate FFO guidance. A significant leadership change occurred in March 2026 with the passing of Chairman, CEO, and President David Simon. His son, Eli Simon, was subsequently appointed Chief Executive Officer, President, and Chief Operating Officer, continuing the family's legacy of leadership.
By Q2 2026, Simon Property Group reported even stronger results, with Real Estate FFO per diluted share rising 7.9% year-over-year and domestic property NOI growing 8.5%. Retailer sales per square foot increased by 13.9% for the trailing 12 months, and base minimum rent per square foot rose by 6.3%. The company further increased its full-year 2026 Real Estate FFO guidance to a range of $13.20 to $13.30 per diluted share and raised its quarterly common dividend to $2.25 per share. Simon is actively pursuing a $2 billion development pipeline, focusing on mixed-use redevelopments that integrate retail, residential, and hospitality components, with over $600 million in new projects slated to begin in the second half of 2026. Recent initiatives in late 2026 include the launch of the 'Simon Media Network' and a national brand campaign, 'It's a Simon® Thing,' aimed at enhancing consumer engagement and monetizing real-world consumer behavior. As of October 4, 2026, Simon Property Group maintains a strong balance sheet with substantial liquidity and continues to be a leader in the evolving retail real estate sector.
What If...?
Explore alternate histories. What if Simon Property Group, Inc. made different choices?