What Happened to Tom Brady?

Tom Brady's illustrious NFL career, spanning 23 seasons and yielding an unprecedented seven Super Bowl titles, officially concluded on February 1, 2023, when he announced his retirement "for good." This declaration came exactly one year after a brief, 40-day retirement in 2022, which he reversed to play one more season with the Tampa Bay Buccaneers. His final season was notably challenging, coinciding with his high-profile divorce from supermodel Gisele Bündchen, which was finalized on October 28, 2022, after 13 years of marriage.

Following his definitive retirement, Brady swiftly transitioned into the next phase of his career, primarily focusing on a massive 10-year, $375 million contract with Fox Sports to become their lead NFL analyst. This groundbreaking deal, initially announced in May 2022, saw him officially begin his broadcasting duties in the fall of 2024, making him the highest-paid sports analyst in television history. His role involves working weekly alongside play-by-play announcer Kevin Burkhardt, with Fox executives viewing him as a long-term brand-builder for their NFL coverage.

Beyond broadcasting, Brady has aggressively expanded his business and ownership portfolio. In August 2023, he became a minority owner and chairman of the advisory board for English second-tier soccer club Birmingham City FC, aiming to apply his leadership and sports science expertise to the club. This venture saw a significant development in April 2024 when Birmingham City FC, backed by Brady's ownership group, acquired 48 acres of land for a new multi-use stadium and sports complex. In October 2024, after a 17-month process, NFL owners approved his purchase of a minority stake (approximately 5%) in the Las Vegas Raiders, further solidifying his presence in professional sports ownership. He also holds a minority stake in the WNBA's Las Vegas Aces and has invested in Major League Pickleball.

Brady's entrepreneurial spirit extends to various other sectors. He co-founded TB12, a wellness company focused on his training methods, and BRADY Brand, an apparel company. He is also involved with 199 Productions (media) and Autograph, an NFT platform that merged with digital fitness company Future in 2025, where he now serves as co-chair of the combined entity's board. His investment portfolio includes companies like Catena Labs and Thecardvault, with the latter expanding its physical presence in 2025. Furthermore, in September 2023, Brady joined Delta Air Lines as a strategic advisor, focusing on employee training, marketing, and community initiatives, and has participated in various promotional events for the airline, including a plane pull in April 2024 and handing out burgers in March 2025. He also continued his partnership with Hertz through 2024, appearing in new ad campaigns.

As of early 2026, Brady remains highly active. In January 2026, he publicly reflected on the difficulties of his divorce during his final NFL season. In February 2026, he participated in the 2026 FIFA Men's World Cup Draw, highlighting his growing involvement in global sports. Most recently, in March 2026, he was involved in discussions regarding the Las Vegas Raiders' trade of Maxx Crosby, reportedly not wanting to send the player to his former team, the Patriots. He also responded to a challenge from USA Football regarding his participation in "The Fanatics Flag Football Classic," a competitive tournament scheduled for March 2026 in Los Angeles, signaling his commitment to the event.