What Happened to ViX (streaming service)?
ViX is the leading Spanish-language streaming service owned by TelevisaUnivision, offering a hybrid model of free ad-supported (AVOD) and premium subscription (SVOD) content. Launched in its current unified form in March 2022, it has rapidly expanded its content library, subscriber base, and distribution, achieving full-year profitability in 2025 and continuing its growth trajectory into 2026 with strategic content and partnership initiatives.
Quick Answer
ViX, TelevisaUnivision's flagship Spanish-language streaming service, has firmly established itself as a dominant player in the market. After launching its unified platform in March 2022, it successfully achieved full-year profitability in 2025, a significant milestone in the streaming industry. As of March 2026, ViX continues to expand its extensive library of original series, movies, live sports, and news, leveraging strategic partnerships and a unique freemium business model to deepen audience engagement and drive subscriber growth across the Americas and Spain.
📊Key Facts
📅Complete Timeline15 events
Vix Website Launched
The Vix brand originated as a website launched by Batanga Media, an Hispanic digital media company.
Batanga Media Rebrands as Vix
Batanga Media officially rebranded itself under the Vix name, further establishing the brand in the digital media space.
Univision Acquires Vix
Univision acquired Vix, which was then considered the largest Spanish-language AVOD (Ad-Supported Video on Demand) service, as part of its strategy to expand into streaming.
PrendeTV Launches in the US
Univision launched PrendeTV, a free ad-supported streaming service, in the United States, serving as a precursor and pilot for its broader streaming ambitions.
Unified ViX Service Launches
TelevisaUnivision officially launched ViX, a new two-tier streaming service that merged PrendeTV, Blim TV, and the acquired Vix AVOD service, offering both free and premium content.
ViX+ (Premium Tier) Launches in Mexico
The subscription video on demand (SVOD) tier, ViX+, featuring premium series, films, and live sports, launched in Mexico, with a broader rollout in the second half of 2022.
ViX Reaches 25 Million Monthly Active Users
TelevisaUnivision announced that ViX's free tier had surpassed 25 million monthly active users, establishing it as the world's largest Spanish-language streaming service.
ViX+ Rebrands to ViX Premium
The premium subscription tier, ViX+, was rebranded as ViX Premium, unifying the service under a single ViX brand while maintaining its free and paid offerings.
ViX Achieves Full Profitability
TelevisaUnivision announced that its direct-to-consumer streaming business, primarily ViX, achieved full profitability after just two years on the market.
ViX Launches in Spain
TelevisaUnivision and Atresmedia announced an agreement for the launch of ViX in Spain through Atresplayer, making it available to Spanish audiences.
Disney+ Bundle Launched in Mexico
TelevisaUnivision and Disney Entertainment announced a multi-regional distribution deal, including a bundle where ViX Premium subscriptions in Mexico include access to Disney+ Standard with Ads.
ViX Surpasses 10 Million Global Subscribers
TelevisaUnivision reported that ViX had surpassed 10 million global subscribers, demonstrating continued strong growth for the platform.
TelevisaUnivision's 2026 Upfront Highlights ViX Growth
During its 2026 Upfront presentation, TelevisaUnivision showcased ViX's record-breaking reach and leadership in Mexico, outlining a robust content portfolio for the coming year, including FIFA World Cup 2026 coverage.
ViX Achieves Full-Year Profitability for 2025
TelevisaUnivision announced its Q4 and full-year 2025 financial results, confirming that ViX delivered full-year profitability and expanded operating margins throughout 2025, becoming a strategically central component of its business model.
Continued Live Sports and Content Expansion
As of today, ViX continues to stream a 'Nonstop Week' of live sports, including Liga MX, Liga MX Femenil, and Major League Baseball, while also expanding its ViX Micros drama lineup and planning over 50 original projects for 2026.
🔍Deep Dive Analysis
ViX's journey began with the acquisition of the original Vix AVOD service by Univision in February 2021, followed by the launch of PrendeTV in the U.S. in March 2021. These services, along with Televisa's Blim TV, were eventually consolidated under the ViX brand by TelevisaUnivision, which officially launched its two-tier service on March 31, 2022. The platform was designed to cater specifically to the underserved global Spanish-speaking audience, offering a free ad-supported (AVOD) tier and a premium subscription (SVOD) tier, initially called ViX+ and later rebranded as ViX Premium in April 2023.
The strategic rationale behind ViX was to create the world's largest Spanish-language streaming service, leveraging TelevisaUnivision's vast content library and production capabilities. The service quickly amassed a substantial user base, reporting over 25 million monthly active users on its free tier by the fourth quarter of 2022. Content has been a key differentiator, with ViX offering over 50,000 hours of programming, including original series, movies, live sports such as Liga MX and UEFA Champions League, and 24/7 news from N+.
A significant turning point for ViX was its rapid path to profitability. While many streaming services struggled with losses, TelevisaUnivision projected ViX to achieve profitability by the second half of 2024. This goal was met ahead of schedule, with the direct-to-consumer streaming business achieving full profitability in the third quarter of 2024. By the end of 2025, ViX had delivered full-year profitability and consistent year-over-year quarterly growth, marking a pivotal year for TelevisaUnivision's streaming strategy.
ViX's growth has been further fueled by strategic distribution partnerships and content innovation. In 2025, Ampere Analysis projected ViX to be the fastest-growing subscription streaming service in the Americas, expecting to reach 10.5 million paying customers by the end of the year. Key deals include a partnership with Charter Communications, expected to add 900,000 ad-tier subscribers between 2024 and 2026, and a multi-regional distribution agreement with Disney Entertainment, which in Mexico bundles ViX Premium with Disney+ Standard with Ads as of June 2025. The service has also expanded its content strategy to include microcontent for mobile audiences, aiming for 100 original microseries by the end of 2026, and continues to secure major sports broadcasting rights, including the FIFA World Cup 2026.
As of March 31, 2026, ViX remains a strategically central component of TelevisaUnivision's business model. The company's Q4 and full-year 2025 financial results, announced in February 2026, highlighted ViX's record revenue and expanded operating margins. The platform is actively building on this momentum, focusing on deepening audience engagement through a robust 2026 content lineup that includes over 50 original projects, expanded sports coverage, and innovative formats like ViX Música and ViX Micros. Its hybrid AVOD/SVOD model, coupled with strategic bundling and a deep understanding of the Spanish-speaking market, positions ViX for continued leadership and growth.
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