What Happened to Vosa Spirits?
Vosa Spirits, founded in 2021, is a premium canned vodka cocktail company known for its use of 6x distilled vodka and natural ingredients. Supermodel Kate Upton joined as co-owner in October 2023, significantly boosting its market presence. The company has navigated trademark disputes, leading to the discontinuation of its 'High Line' product name and the abandonment of a planned spirits line, but continues to expand its ready-to-drink offerings and distribution across the U.S. as of late 2026.
Quick Answer
Vosa Spirits, established in 2021, produces premium canned vodka cocktails, emphasizing high-quality, natural ingredients. Supermodel Kate Upton became a co-owner in October 2023, enhancing the brand's visibility and reach. Despite facing trademark challenges in 2025, which led to the rebranding of its 'High Line' product and the cancellation of a new spirits line, Vosa Spirits remains an active player in the ready-to-drink market, continuing its distribution expansion across various U.S. states as of October 2026.
📊Key Facts
📅Complete Timeline13 events
Vosa Spirits Founded
Vosa Spirits, LLC is established with a focus on creating premium, spirit-based ready-to-drink cocktails using 6x distilled vodka and natural ingredients.
Secures Seed Round Funding
Vosa Spirits raises $700,000 in a Seed Round investment, demonstrating early investor confidence in the burgeoning ready-to-drink market.
Debut at Sports Illustrated Swim Show
Vosa Spirits makes its public debut at the celebrity-studded Sports Illustrated Swim Show in Miami, launching its 'Spirit Soda' line.
Official Launch of 'Spirit Soda' Product Line
The company officially launches its 'Spirit Soda' with initial flavors of lemon and cranberry, emphasizing 99 calories, zero sugar, and zero carbs.
Initial Market Expansion to New York and Florida
Vosa Spirits begins expanding its distribution, making its products available across South Florida, New York, and surrounding regions.
Kate Upton Joins as Co-Owner; Launches Vodka Water & High Line
Supermodel Kate Upton becomes a co-owner, bringing significant brand visibility. Vosa also launches two new product lines: non-carbonated 'Vodka Water' (5% ABV) and lightly carbonated 'High Line' (7% ABV).
Launches High Line Tropics Pack and Expands to Illinois
Vosa Spirits introduces the 'High Line Tropics Pack' with new flavors and expands its distribution footprint to include Illinois, in addition to Michigan and Florida.
Distribution Expands to Minute Maid Park, Houston
Vosa Spirits products become available at Minute Maid Park in Houston, Texas, further expanding its reach into new markets and venues.
Trademark Lawsuit Filed by Highline Spirits Co.
Highline Spirits Co. files a federal lawsuit against Vosa Spirits over the 'High Line' trademark, initiating a legal battle over product naming.
Settlement Reached; 'High Line' Name Discontinued
Vosa Spirits reaches a confidential settlement with Highline Spirits Co., agreeing to discontinue the use of the 'High Line' name for its canned cocktail product.
Abandons Planned Spirits Line Due to Mammoth Distilling Dispute
Vosa Spirits abandons a planned new spirits line after Mammoth Distilling asserts its trademark rights, highlighting ongoing challenges in brand expansion.
aVenture Updates Company Profile
aVenture updates Vosa Spirits' company profile, listing its headquarters in North Bay Village, Florida, and reporting 6 employees, indicating continued operations.
Kate Upton's Continued Co-Ownership Noted
An article mentions Kate Upton's ongoing role as co-owner of Vosa Spirits, confirming her continued involvement and the brand's active status.
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🔍Deep Dive Analysis
Vosa Spirits, LLC emerged in 2021 with a mission to disrupt the ready-to-drink (RTD) beverage market, particularly the hard seltzer category, by offering spirit-based cocktails made with premium ingredients. The company distinguished itself by using 6x distilled, charcoal-filtered vodka, real fruit juice, and natural flavors, positioning its products as a healthier alternative with no artificial sweeteners or preservatives, and being gluten-free. Initial offerings included 'Spirit Soda' in lemon and cranberry flavors, boasting 99 calories, zero sugar, and zero carbs.
A significant turning point for Vosa Spirits occurred on October 25, 2023, when supermodel, actress, and entrepreneur Kate Upton joined the company as a co-owner. This partnership brought substantial celebrity endorsement and strategic input, with Upton actively participating in flavor development, packaging design, and marketing strategies. Alongside Upton's involvement, Vosa Spirits launched two distinct product lines: 'Vosa Vodka Water,' a non-carbonated option at 5% ABV, and 'Vosa High Line,' a lightly carbonated cocktail at 7% ABV.
Following Upton's partnership, Vosa Spirits aggressively pursued market expansion. By March 2024, the company launched the 'High Line Tropics Pack' and expanded its availability to Florida and Illinois, building on its initial presence in Michigan. Further expansion saw Vosa Spirits products introduced at Minute Maid Park in Houston, Texas, by May 2024, indicating a growing footprint in key U.S. markets.
However, Vosa Spirits encountered legal challenges in 2025. In March 2025, Highline Spirits Co. filed a lawsuit over trademark infringement, leading to a confidential settlement in December 2025 where Vosa Spirits agreed to discontinue the use of the 'High Line' name for its canned cocktail product. Concurrently, Vosa also faced a separate trademark dispute with Mammoth Distilling, which led to the abandonment of a planned spirits line before its launch. These disputes, coupled with reported delays in expansion plans, strained distribution relationships, and slower investment activity throughout 2023 and 2024, presented operational hurdles for the young company.
As of October 2026, Vosa Spirits continues to operate, headquartered in North Bay Village, Florida. The company maintains its focus on premium, spirit-based RTDs, with Kate Upton still actively involved as a co-owner. Despite the rebranding necessity for its carbonated line and other challenges, Vosa Spirits remains committed to its core mission of providing high-quality, natural canned cocktails to consumers, with products available in major retailers like Target.
What If...?
Explore alternate histories. What if Vosa Spirits made different choices?